The Advertising Management minor for communication majors requires 24 credit hours. The objective of this minor is to familiarize communication majors with general business practices and the marketing communications industry specifically. The undergraduate minor’s focus is interdisciplinary, including courses in the School of Business and the communication department. Twenty of these hours will be taken within the School of Business and four credit hours can be a communication or business elective. All courses must be graded, the minimum passing grade for the Advertising Management Minor courses is a C-.
Five required courses:
Plus one Communication or Business elective from the following:
Mktg 399 must be two terms of FIR: Ad Agency Internship