Mktg 461 eMarketing

Examines important marketing issues in a business world that is being transformed by widespread adoption of the Internet and related technologies. Topics include customer relationship management, effects of Internet on product- related issues (such as branding and new product development), pricing, distribution, and promotion, security, and privacy concerns.

Credits

4

Slash Listed Courses

Also offered for graduate-level credit as Mktg 561 and Mktg 561S and may be taken only once for credit.

Prerequisite

BA 311