Mktg 436 Competitive Dynamics in the Athletic and Outdoor Industry
Understand the distinctive challenges and insights of the athletic and outdoor industry. Examine the unique business practices of both manufacturers and retailers in this industry. Study such issues as brand management, customer service, supply chain management, innovation, and sustainability in the athletic and outdoor industry.
Slash Listed Courses
Also offered for graduate-level credit as
Mktg 536 and
Mktg 536S and may be taken only once for credit.