Wr 463 Book Marketing

Comprehensive course in professional book marketing. Issues specific to the marketing of fiction/ nonfiction books in variety of genres and markets will be covered. Students will do market research, produce marketing plans, write press releases, write advertising copy, and develop related marketing materials.

Credits

4

Slash Listed Courses

Also offered for graduate-level credit as Wr 563 and may be taken only once for credit.

Prerequisite

Upper-division standing.