Mktg 437 Product Management in the Athletic and Outdoor Industry
Provides insight into the product planning process for apparel, footwear, and hard goods in the athletic and outdoor industry. Provides an overview and hands on group project experience of ideating, creating, producing, merchandising, marketing and delivering a product to market.
Slash Listed Courses
Also offered for graduate-level credit as
Mktg 537 and
Mktg 537S and may be taken only once for credit.