The Athletic & Outdoor Industry Graduate Certificate provides students with a tool kit and an understanding of the culture, process, terminology and what it takes to succeed in a hyper competitive industry. The A&O Industry Graduate Certificate helps students prepare for careers in the A&O industry or advance their career by providing an overview of a go-to-market strategy, and help them expand their network of industry contacts.

The program differentiates itself with strong industry engagement and experiential learning. Industry professionals actively participate in the classroom as teachers, guest speakers and mentors offering tangible examples and insights.

The A&O certificate was designed as a complement to a School of Business graduate program including the MBA, MSGSCM, or MSF. It can also be taken as a stand-alone; priority is given to students enrolled in School of Business graduate programs.

Requirements

Industry or related experience or education is strongly preferred.

Required Courses

Mktg 536/Mktg 536S	Athletic and Outdoor Marketing	4
Mktg 537/Mktg 537S	Product Management in the Athletic and Outdoor Industry	4
Total Credit Hours:		8

Electives*

Choose 12 credits from the following:

BA 526	MBA International Experience	5
GSCM 511	Principles of Strategic Global Sourcing	4
GSCM 513	Principles of Strategic Global Logistics	4
GSCM 517	Supply Chain International Field Study	4
Mgmt 535	Principles of Sustainability in the Athletic & Outdoor Industry	4
Mktg 514	Selling and Sales Leadership	4
Total Credit Hours:		12

*MBA students will need to choose an elective class that is not currently required as part of the MBA program.

Total Credit Hours: 20