Business Minor in Advertising Management

The Business Minor in Advertising Management is well-suited to students majoring in the social sciences, liberal arts and sciences, architecture and fine and performing arts who are interested in applying skills and concepts learned in their majors to the business world, either as employees of a firm or as self-employed independent contractors.

Required Courses

BA 101ZIntroduction to Business

4
BA 316UEssentials of Marketing for Non-Business Majors

4
Mktg 340UAdvertising

4
Mktg 442Creative Strategy

4

Media Electives

Mktg 441Media Strategy

4
or
Mktg 448Digital Media Planning and Analytics

4

Applied Electives

BA 346UEssentials of Entrepreneurship for Non-Business Majors

4
or
Mktg 443Advertising Campaigns

4
or
Mktg 440Practicum: FIR NW Student Ad Agency

4
Mktg 440 may be repeated, and is recommended to be taken twice for a total of 8 credits.

Focused Electives

BA 306UEssentials of Finance for Non-Business Majors

4
or
Fin 218Personal Finance

4
or
Mktg 444Advertising Account Management

4

Total Credit Hours: 28-32