Mktg 536S Athletic and Outdoor Marketing
Understand the distinctive challenges and insights of the active and outdoor industry. Examine the unique business practices of both manufacturers and retailers in this industry. Study such issues as brand management, customer service, supply chain management, innovation, and sustainability in the athletic and outdoor industry.
Cross Listed Courses
This is the same course as
Mktg 536 and may be taken only once for credit.
Slash Listed Courses
Also offered for undergraduate-level credit as
Mktg 436 and may be taken only once for credit.