Mktg 562S Marketing Analytics
Designed to introduce fundamental marketing analytics concepts and best practices to support operational, organizational, and marketing decision making. Analytic tools applied to secondary data which includes consumer spending patterns (i.e. dollars spent, frequency of purchase and products/services purchased), market data (i.e. data captured at the point of sale), and/or individual data in response to marketing offers online (i.e. email or web advertisements) or instore. This course will emphasize the analysis and modeling of customer information as a means of building and managing customer relationships and developing marketing strategy.
Slash Listed Courses
Also offered for undergraduate-level credit as
Mktg 462 and may be taken only once for credit.