Mktg 537S Product Management in the Athletic and Outdoor Industry
Provides insight into the product planning process for apparel, footwear, and hard goods in the athletic and outdoor industry. Provides an overview and hands on group project experience of ideating, creating, producing, merchandising, marketing and delivering a product to market.
Cross Listed Courses
This is the same course as
Mktg 537 and may be taken only once for credit.
Slash Listed Courses
Also offered for undergraduate-level credit as
Mktg 437 and may be taken only once for credit.