Mktg 555 Technology Marketing

Designed to introduce students to the special issues faced by managers marketing technology products in markets characterized by rapid change. Topics include identification of market opportunities, market segmentation, positioning, product innovation, customer value creation, managing the customer interface, and new approaches to distribution. Emphasis will be on strategies for marketing technology products in an e-business environment.

Credits

4

Slash Listed Courses

Also offered for undergraduate-level credit as Mktg 455 and may be taken only once for credit.