Mktg 462 Customer Information and Relationship Management

Examines the operational, organizational and behavioral issues that surround customer relationship management. It explores the marketing processes and strategies that are needed to differentiate and interact with customers through customized offerings. Database mining techniques are used to analyze and address customer needs.

Credits

4

Slash Listed Courses

Also offered for graduate-level credit as Mktg 562S and may be taken only once for credit.

Prerequisite

BA 311, Mktg 460.