Advertising Management Minor for Graphic Design Majors

The advertising management minor for graphic design majors provides critical marketing and advertising business skills to students who plan careers in the graphic design field. The six courses in the minor provide exposure to and understanding of advertising and marketing principles, including marketing’s role in business, consumer behavior, identifying target markets, creative and media strategy development, and promotional campaign planning. All courses must be graded, the minimum passing grade for the Advertising Management Minor courses is a C-.

Requirements

Interested students should contact their advisor in the School of Business Undergraduate Programs Office to plan out the required courses. Courses in the minor include:

Courses

BA 316UEssentials of Marketing for Non-Business Majors

4
Mktg 340UAdvertising

4
Mktg 363Consumer Behavior and Customer Satisfaction

4
Mktg 442Creative Strategy

4
Mktg 443Advertising Campaigns

4
One 400-level Mktg elective

4

Total Credit Hours: 24